"Florida Daydream, Euphoric Horizon: Side A" by dylAn, looking at our results after 1 month.

Florida Daydream, Euphoric Horizon: Side A by dylAn is steaming everywhere

dylAn dropped his 4th EP, "Florida Daydream, Euphoric Horizon: Side A" a little over a month ago on June 28th. This was dylAn's 18th release working with Wayward Publishing, so we have seen different results for the reception of his music throughout the years. This is one of the strongest releases for dylAn since we dropped his 3rd EP Woodland Hills. Both EPs were highlighted by songs featuring Jaden Smith, (Seashells on "Florida Daydream, Euphoric Horizon: Side A" & Fly on Woodland Hills). As of August 4th, dylAn surpassed 21k streams on Spotify.

Comparing Florida Daydream, Euphoric Horizon: Side A results to dylAn's most recent release.

To demonstrate how well this new EP is performing we created a direct comparison chart with his most recent release don't ya know and added it below:

Florida Daydream, Euphoric Horizon: Side A has performed better in every category except 1 compared don't ya know. While don't ya know had a marginally higher listener count, the EP garnered notably more streams, reflecting higher engagement and repeat listens. This EP strategy also led to a considerable increase in playlist adds and saves, indicating stronger long-term performance potential. The streams per listener metric further highlighted the deeper engagement with the EP. These insights underscore the effectiveness of the EP strategy over a single release, demonstrating that the EP drives stronger audience engagement, repeat listens, and user actions.

The comprehensive approach, including the push.fm campaign with a 41% success rate, a pre-save campaign surpassing previous releases by 3900%, and an email campaign with a 55.5% open rate, have established a robust foundation for streaming success. The data supports the decision to prioritize EP releases for dylAn, as it resonates more with his audience and delivers superior performance metrics.

Pre-save and Email Outreach Campaign

Pre-save campaigns are common for artists to generate interest and increase visibility. We have been using them for dylAn's releases since 2018, so we had a list of 209 emails of past pre-save campaigns. To utilize the emails we had saved, the first strategy we had for dylAn was an Email Marketing Outreach for Florida Daydream, Euphoric Horizon: Side A to pitch the pre-save link to past listeners through dylAn's releases.

By focusing on a comprehensive pre-save campaign of emails and social media for 'Florida Daydream, Euphoric Horizon: Side A' we've not only achieved immediate gains in fan engagement but also laid the groundwork for long-term streaming success. This approach positions dylAn for continued growth in his streaming numbers and overall artist profile.

We saw a dramatic increase in pre-saves compared to previous releases ( last 3 releases dylAn - don't ya know, dylAn - Structure, dylAn - rehAb). Our refined marketing approach resulted in over 1,000 campaign views - a 50x increase from previous efforts. This wider exposure sets the stage for stronger streaming performance. Our targeted email campaign achieved an impressive 55% open rate, well above industry averages. This shows we're effectively communicating with dylAn's core fan base. With 39 confirmed pre-saves and over 1,000 views, we built a strong foundation for the EP's release. This engaged audience is primed to boost initial streams, saves, and playlist adds.

By focusing on a comprehensive pre-save campaign for "Florida Daydream, Euphoric Horizon: Side A" we've not only achieved immediate gains in fan engagement but also laid the groundwork for long-term streaming success. This approach positions dylAn for continued growth in his streaming numbers and overall artist profile.